Internet marketing for managers

Internet marketing for managers

Practical program in digital-marketing for managers.
Educational period: 2 months.

The purposes of the course:

  • to form an understanding of the main areas of Internet marketing;
  • to Identify KPI of Internet marketing activities;
  • to communicate with contractors / subordinates in Internet marketing in one language;
  • effectively to control the contractors / subordinates in Internet marketing;
  • to learn how to build a digital sales funnel;
  • to develop an Internet marketing strategy for the company / product / service.

The content of the course:

  • Digital marketing components.
  • Web analytics. Basic KPI.
  • SEM.
  • SEO.
  • Content marketing. Content marketing strategy. Basic KPI.
  • Contextual advertising. Efficiency indexes. Remarketing.
  • Banner advertising. Basic KPI.
  • Teaser advertising.
  • SMM. Social networks and their features. SMM strategy.
  • E-mail marketing. Basic KPI. Overview of the basic services for email marketing.
  • Affiliate marketing.
  • Viral marketing.
  • Hidden marketing.
  • Digital sales funnel.
  • Internet marketing strategy. The main types of strategies. Step-by-step development.

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